Download Our Brochure

* Indicates required field

Insights
Google Launches More Results Button On Mobile Search

Google Launches 'More Results' Button On Mobile Search

17-04-2018Tags: SEO

After extensive testing in the last few weeks, Google has officially launched the ‘More results’ button for searches on a mobile device.

Announced via Twitter, the search engine confirmed the ‘More results’ button will replace ‘Next’ at the bottom of Google’s search result pages. This means that additional search results will load below those already viewed, rather than loading an entirely new page for additional results.

Google 'More Results' Button on Mobile Search - Hyperbrand

When announcing the update, Google explained that the new ‘More results’ button will “make it easier and faster to get more search results on mobile”.

Not Supported On Chrome for iOS

In a follow up tweet, Google confirmed that the ‘More results’ button will appear for searches on the Google app for iOS and Android, plus all other major web browsers apart from Chrome for iOS. Support for Chrome for iOS will be confirmed soon.

Mobile-first Approach

This update reinforces Google’s mobile-first approach, especially since mobile search on Google are more frequent than on desktop - since May 2015 in fact. The 'More results' button update follows the recent roll out of Google's mobile-first index. Your B2B should not only consider the importance of a mobile-friendly website but also the potential impact of the mobile-first index on lead generation opportunities.

Impact on PPC Advertising

It isn’t yet clear how this update will impact the lower ad positions for PPC advertising. However, our strategy for PPC advertising is to always aim for the top positions, therefore it shouldn’t impact our B2B clients’ PPC campaigns.

Unsure about mobile search and Google's mobile-first index?
Get in touch with our knowledgeable team today.

Comments

* Indicates required field

Increase your leads with Robust SEO

Robust SEO

Our SEO is completely aligned with Google’s values. No tricks, smoke or mirrors, just a pragmatic approach that ensures you don’t fall foul of search engine algorithms and build your natural traffic for targeted keywords.

Discover Robust SEO
Hyperbrand Brochure

Generate More Leads.

You're In
Safe Hands.

Google Partner Bing

We offer fully managed Digital Marketing services that are wholly aligned 
to your business objectives delivered by seasoned and accredited professionals.

About Us

Working with us is easy 
+ The Results are amazing.

We're a Bournemouth based digital agency
that specialise in working with B2B SMEs in the UK.

We’d love to work with you.

01202 612 939

* Indicates required field

By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click hereAccept Cookies