Download Our Brochure

* Indicates required field

Google Keyword Planner Now Refines Keywords

Google Keyword Planner Now Refines Keywords

30-06-2020Tags: PPC, SEO

Google’s Keyword Planner provides historic keyword search volumes, idea suggestions & traffic estimates for the keywords relating to your business & services. This data can then be utilised as part of a PPC search campaign strategy or as part of your ongoing SEO.

Whilst the data is *cough cough* possibly not *cough cough* always completely accurate, it is a helpful tool when creating PPC campaigns & assessing seasonal variations in keyword searches performed by your target audiences. It can also suggest new keyword variations you may not have previously been aware were being searched for.

This June, Google added the ability to refine keywords directly in the Google Keyword Planner tool. With a focus on the benefits to PPC management, Google wrote this is to help "make it easier for you to find keyword ideas that fit with your new and existing campaigns, you can now refine keywords in Keyword Planner." 

When refining keywords, you can group together ideas based on the attributes of your product or service. Let's look at an example relating to "wine".

In the past, you would've had to sort through thousands of keyword ideas. Now, you can filter attributes to include or remove keyword ideas related to wine, such as 'Brand or Non-Brand', 'Wine' types and 'Colour'.

Google keyword planner updates

This new update is in Beta so may adapt over time, but currently it is welcome functionality to help refine your keyword research for your SEO strategy or new & existing PPC campaigns. 

If you'd like to discuss how Google’s updated Keyword Planner could help your SEO strategy or PPC campaign, get in touch with us today.   


* Indicates required field

Increase your leads with Robust SEO

Robust SEO

Our SEO is completely aligned with Google’s values. No tricks, smoke or mirrors, just a pragmatic approach that ensures you don’t fall foul of search engine algorithms and build your natural traffic for targeted keywords.

Discover Robust SEO
Hyperbrand Brochure

Generate More Leads.

You're In
Safe Hands.

Google Partner Bing

We offer fully managed Digital Marketing services that are wholly aligned 
to your business objectives delivered by seasoned and accredited professionals.

About Us

Working with us is easy 
+ The Results are amazing.

We're a Bournemouth based digital agency
that specialise in working with B2B SMEs in the UK.

We’d love to work with you.

01202 612 939

* Indicates required field

By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click hereAccept Cookies