Download Our Brochure

* Indicates required field

Insights
Google To Boost Mobile Friendly Update

Google To Boost Mobile Friendly Update

08-03-2016Tags: SEO, Websites

The leading search engine announced the mobile-friendly algorithm is to be boosted from May 2016 onwards, placing further impetus on the importance of a mobile-friendly website. Is your website mobile-friendly?

Announced via the Webmaster blog, Google is "increasing the effect of the ranking signal to help users find even more pages that are relevant and mobile-friendly".

Mobilegeddon

Google's mobile-friendly usability factors were rolled out on 21 April 2015, a major algorithm update that improved the mobile search rankings of device-optimised websites. Referred to as mobilegeddon, the update "ensured users find it easier to get relevant, high quality search results that are optimised for their devices".

Mobile-friendly test

If your website is already mobile-friendly, then don't worry - it won't be effected by this latest alrgorithm update. Inversely, your mobile-optimised website could potentially benefit from the negative impact upon similar-ranking websites that are not mobile-friendly. Check your website with Google's Mobile-Friendly Test today or learn more about the criteria with the Webmaster Mobile Guide.

Search intent most important

According to Google, intent of the search query remains the strongest ranking factor. As the search engine giant explained, "even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content". Therefore, a website that isn't mobile-optimised could achieve high mobile search rankings if the query deserves it.

Less impact

Industry experts believe the impact of this latest mobile-friendly update will be less significant than mobilegeddon. A Searchmetrics study conducted two months after mobilegeddon concluded the share of mobile-friendly websites only increased by 3%. However, this is no reason to reduce the potential of your website, with a device-optmised website remaining a top priority for SMEs.

Comments

* Indicates required field

Increase your leads with Robust SEO

Robust SEO

Our SEO is completely aligned with Google’s values. No tricks, smoke or mirrors, just a pragmatic approach that ensures you don’t fall foul of search engine algorithms and build your natural traffic for targeted keywords.

Discover Robust SEO
Hyperbrand Brochure

Generate More Leads.

You're In
Safe Hands.

Bing Lead Forensics Platinum Partner

We offer fully managed Digital Marketing services that are wholly aligned 
to your business objectives delivered by seasoned and accredited professionals.

About Us

Working with us is easy 
+ The Results are amazing.

We're a Bournemouth based digital agency
that specialise in working with B2B SMEs in the UK.

We’d love to work with you.

01202 612 939

* Indicates required field

By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click here