Download Our Brochure

* Indicates required field

Insights
Google Mobile Friendly Update Two Months On

Google Mobile Friendly Update - Two Months On

25-06-2015Tags: SEO, Websites

When Google rolled out its mobile-friendly update in April 2015, many experts argued it would dramatically impact mobile search rankings of websites not deemed to be 'mobile friendly.' However, two months on and the results are not as substantial as predicted.

To assess the impact of the mobile ranking algorithm, Searchmetrics conducted a before and after study in which they analysed the change in Google search rankings for more than 100,000 webpages against a database of 10,000 keywords. The study, which analysed the first three pages of search engine results (SERPs), highlighted two key trends:

3% more mobile-friendly webpages

The share of webpages that Google considers to be mobile-friendly increased by 3% after the update, accounting for 71% of the total. Whilst pages deemed not to be mobile optimised dropped a corresponding figure to 29%.

+0.2 increase in average position

Secondly, the study found that the average change in ranking position of webpages deemed not to be mobile-friendly fell by 0.21 after the mobile-friendly update. Therefore, the average position (against the 10,000 keywords tested) for mobile optimised webpages increased by 0.2.

"While these don't look like high numbers, we do consider this a significant change, given the large volume of keywords analysed," said Marcus Tober, CTO & Founder of Searchmetrics.

"This is especially true as we only included those webpages that have remained in the top three search results pages after the Google mobile-friendly update."

"If you add in the non-mobile friendly pages that have complete dropped out of the top three pages, the average loss in rankings would have been much higher."

Is your website mobile-friendly?

To find out whether your website is mobile optimised, and learn more about the criteria, visit Google's Mobile Friendly Test today.

Comments

* Indicates required field

Increase your leads with Robust SEO

Robust SEO

Our SEO is completely aligned with Google’s values. No tricks, smoke or mirrors, just a pragmatic approach that ensures you don’t fall foul of search engine algorithms and build your natural traffic for targeted keywords.

Discover Robust SEO
Hyperbrand Brochure

Generate More Leads.

You're In
Safe Hands.

Bing Lead Forensics Platinum Partner

We offer fully managed Digital Marketing services that are wholly aligned 
to your business objectives delivered by seasoned and accredited professionals.

About Us

Working with us is easy 
+ The Results are amazing.

We're a Bournemouth based digital agency
that specialise in working with B2B SMEs in the UK.

We’d love to work with you.

01202 612 939

* Indicates required field

By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click here