Download Our Brochure

* Indicates required field

Uk Official Singles Chart Goes Digital

UK Official Singles Chart Goes Digital

03-07-2014Tags: Marketing Insight

The Official Charts Company has announced that July 2014 will be the first month that digital music streaming will count towards the UK Official Singles Chart.

Previously, the Official Singles Chart has been based on sales only; whether downloads, CDs, cassettes or vinyl. From July 2014 onwards, the Official Charts Company will now include digital music streaming via services such as Spotify, Deezer, Napster, O2 Tracks (Musicqubed), rara, Sony's Music Unlimited and Xbox Music.


An Official Charts Company spokesperson said the Official Singles Chart has "always been the music industry's most trusted and definitive measure of music popularity" and that the digital shift was about "future-proofing the charts."

According to the BBC, UK-based music streaming has doubled in popularity between 2013 and 2014; from 100 million to 200 million streams a week, and is currently averaging 260 million (June 2014). The first Official Singles Chart to include digital music streaming will air on BBC Radio 1 on Sunday 6 July 2014 at 6pm BST.

Billboard Genre Charts

However, the UK is not the first country to include music streaming into their singles charts. Sweden, Germany and the US set the trend, with the America's Billboard announcing a digital shift to their Genre Charts in October 2012.

In order to regulate the digital shift, the Official Charts Company have outlined that 100 streams will equal one single sale, that each single will have to be played for at least 30 seconds before it is counted, and that only 10 streams would be counted per internet user.

For more information on the digital shift, visit the Official Charts Company website.


* Indicates required field

Increase your leads with Strategy

We partner with our B2B clients to drive results through strategic consulting and digital marketing solutions.

Our approach allows us to gain an in-depth understanding of your business objectives and ensures our digital marketing solution are aligned to them.

Discover Strategy
Hyperbrand Brochure

Generate More Leads.

You're In
Safe Hands.

Google Partner Bing

We offer fully managed Digital Marketing services that are wholly aligned 
to your business objectives delivered by seasoned and accredited professionals.

About Us

Working with us is easy 
+ The Results are amazing.

We're a Bournemouth based digital agency
that specialise in working with B2B SMEs in the UK.

We’d love to work with you.

01202 612 939

* Indicates required field

By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click hereAccept Cookies