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Is The Word Google Too Generic

Is The Word "Google" Too Generic?

25-09-2017Tags: Marketing Insight

A trademark case is going before the US Supreme Court to see whether the term "google" is too generic and, therefore, unworthy of its trademark protection.

Google ≈ Search The Internet

The lawsuit claims that Google should no longer be trademarked as the word "google" is synonymous with "searching the internet".

This isn't the first time brand names have had their trademark protection questioned before the US Supreme Court. Words such as "teleprompter", "thermos", "hoover", "aspirin" and "videotape" were all once trademarked.

All these examples lost their trademark protection because of widespread usage beyond their brand name.

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