UK Digital Advertising Spend Exceeded £10bn In 2016
Digital advertising spend in the UK grew at its fastest rate for nine years during 2016, predominantly driven by increased spend in mobile advertising.
17.3% Year-on-Year Increase
Data from the Internet Advertising Bureau (IAB) UK and PwC Digital found that digital advertising spend increased by 17.3% compared to 2015. Mobile advertising spend accounted for 38% of all UK digital spend.
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