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Uk Digital Advertising Spend Exceeded 10bn In 2016

UK Digital Advertising Spend Exceeded £10bn In 2016

31-07-2017Tags: Marketing Insight, Strategy, PPC

Digital advertising spend in the UK grew at its fastest rate for nine years during 2016, predominantly driven by increased spend in mobile advertising.

17.3% Year-on-Year Increase

Data from the Internet Advertising Bureau (IAB) UK and PwC Digital found that digital advertising spend increased by 17.3% compared to 2015. Mobile advertising spend accounted for 38% of all UK digital spend.

Digital Advertising Spend 2016 - Hyperbrand
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