Download Our Brochure

* Indicates required field

Digital Media Spend To Top 100 Billion In 2015

Digital Media Spend To Top £100 Billion In 2015

10-12-2014Tags: Marketing Insight

According to recent predictions by eMarketer, worldwide digital media spend is set to reach £108.8 billion in 2015.

The research represents a staggering 32% increase on the equivalent predictions for digital media spend in 2014, with an increasing percentage dedicated to mobile. These predictions for 2015 continue to show the significance of digital media spend within the wider marketing mix.

Increase in Mobile Spend

With mobile browsing continuing to scale, the research suggests that worldwide mobile media spend will increase by 60%, from £25.7 billion in 2014, to £41 billion in 2015. This is a far greater increase on previous predictions, and shows that mobile cannot be underestimated. Additionally, forecasters predict that worldwide mobile media spend will top £100 billion by 2018, when mobile will account for over 60% of the total digital media spend worldwide.

UK Remains the Digital Leader

While the US remains the dominant advertising market worldwide, the UK has the highest percentage of media spend dedicated to digital. According to the research, £8 billion of the £16.1 billion of the total UK media spend is to be allocated to digital. At over 50%, this shows that the UK remains the worldwide digital leader, compared to the US (31%), China (42%) and Germany (24%).

In brief, mobile media spend is set to increase significantly in 2015, while the UK continues to draw a digital shadow over other advertising markets.

Further insights can be found on the eMarketer website.


* Indicates required field

Increase your leads with Strategy

We partner with our B2B clients to drive results through strategic consulting and digital marketing solutions.

Our approach allows us to gain an in-depth understanding of your business objectives and ensures our digital marketing solution are aligned to them.

Discover Strategy
Hyperbrand Brochure

Generate More Leads.

You're In
Safe Hands.

Google Partner Bing

We offer fully managed Digital Marketing services that are wholly aligned 
to your business objectives delivered by seasoned and accredited professionals.

About Us

Working with us is easy 
+ The Results are amazing.

We're a Bournemouth based digital agency
that specialise in working with B2B SMEs in the UK.

We’d love to work with you.

01202 612 939

* Indicates required field

By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click hereAccept Cookies