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The Customer Is Always King

The Customer Is Always King

06-06-2013Tags: Strategy

The primary objective of any marketing is to ensure a sustainable business based on meeting demand.

The focus of the marketing should be to build on the quality of your services and products, and remove price as the differentiator. It is better to create a compelling proposition built robustly on quality, expertise, performance, adaptability, service and after sales care and any other factors which add value to your product or service - this is your key point of difference against your competition. Focusing purely on price can lead to commoditisation and can be detrimental to a brands longevity.

Aligned with business goals

The marketing objectives which are aligned to the business goals ensures that all marketing and promotion is focused on achieving the same goals as the corporate objectives. This may seem like the very basics, but it is astounding to see so many businesses which don't have a marketing plan and some profess not to even have a business plan.

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