PPC For Small Businesses
Pay Per Click (PPC) Advertising is a great online marketing tool for small businesses. It not only allows you to appear on page one of Google, but also offers a host of other features to help you promote your business online.
The top three positions of Google AdWords allows for you to promote additional services within the sitelink extensions, call extensions to promote your contact telephone number and even location extensions, if you want your prospects to know where to find you - ideal for highstreet shops, cafes, restaurants etc.
Google apps has allowed for the integration of all of your Google products to be seamlessly integrated to allow for you to access your AdWords, Analytics, Webmaster Tools, Google+, Google My Business.
In addition to easy access to your Google products, you can also integrate your Google+ and Google My Business into your AdWords adverts to help them stand out. What does this mean? It means you can use Google +1's within your adverts as social endorsements for your small business, and your Google My Business listing to promote where your place of business is... It literally gives you everything you need to promote your business.
With the latest round of algorithm updates knocking many websites off of page one, AdWords is a welcomed savour. As long as you ensure you tick all of the boxes for the management of your PPC and manage your bids effectively, you have a guaranteed prime advertising position on page one.
We have seen amazing results from Adwords and are 100% advocates of what it can do for businesses.