Most Expensive Keywords In PPC Advertising
WordStream has released its annual report into the most expensive keywords in PPC advertising.
Five Different Currencies
First developed in 2011, WordStream’s yearly infographic summarises the 25 keywords with the most expensive cost per click. This year, WordStream released a top 25 list for five different currencies, enabling us to see how keyword costs differ in the UK to the US.
UK's Most Expensive
Casino and online gambling keywords topped the list in the UK at £58.57 and £25.45 per click, whilst business services-related keywords were the most costly in the US with an average cost per click of $58.64.
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