Download Our Brochure

* Indicates required field

Insights
Google To Remove Sidebar Ads

Google To Remove Sidebar Ads

23-02-2016Tags: PPC, SEO

The search engine giant is to begin displayed four paid adverts above organic search results, whilst no longer displaying any paid advertising in the right-hand sidebar.

This adjustment will further align desktop search results with the mobile search experience.

Ongoing tweaks

Google first began testing four paid adverts on desktop in 2010, with several tweaks over the years. More recently in December 2015, users reported seeing four paid adverts at the top of Google search results, yet Google announced testing was not permanent and was only for a few search queries.

Organic results pushed further down

More paid adverts at the top of the page would force organic search results further down - meaning users will often view more paid adverts than organic listings for competitive search terms.

This tweak has led industry experts to debate the pros and cons of increased real estate for paid search results, including Dr Pete Meyers - Marketing Scientist at Moz - posting a screenshot on Twitter outlining the search results for "mortgage calculators".

PLAs & Knowledge Graph unaffected

A Google spokesperson confirmed the update will affect all searches, in every country and language worldwide. However, Product Listings Ads (PLAs) and the Knowledge Graph will not be affected and will continue to be shown in to the right of Google search results.

Comments

* Indicates required field

Increase your leads with Optimised PPC

Optimised PPC

Our PPC experts help you be seen by customers at the very moment that they’re searching on Google for the things you offer and ensure you maximise the largest possible advertising-attributed revenue source. 

Discover Optimised PPC
Hyperbrand Brochure

Generate More Leads.

You're In
Safe Hands.

Bing Lead Forensics Platinum Partner

We offer fully managed Digital Marketing services that are wholly aligned 
to your business objectives delivered by seasoned and accredited professionals.

About Us

Working with us is easy 
+ The Results are amazing.

We're a Bournemouth based digital agency
that specialise in working with B2B SMEs in the UK.

We’d love to work with you.

01202 612 939

* Indicates required field

By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click here