Download Our Brochure

* Indicates required field

Google To Remove Review Extensions From Adwords

Google To Remove Review Extensions From AdWords

10-01-2018Tags: PPC

Google has announced that review extensions will stop showing on PPC adverts at some point this month, before the extension is completely removed from AdWords during February 2018.

Review extensions were first announced in June 2013 and subsequently launched in October the same year, enabling advertisers to showcase endorsements, reviews, rankings and awards from reputable third parties with their PPC adverts. Upon launch, Google outlined that reviews from a reputable source “gives users valuable information that builds trust in your business”.

Google was encouraged by the initial adoption of the new extension with several advertisers who implemented review extensions witnessing positive results. A Google case study outlined how El Al, Israel’s main airline, witnessed a 10% increase in click through rates with review extensions implemented.

Despite the positive introduction, advertisers often found review extensions difficult to be approved by Google and, therefore, were not widely adopted.

Google updated the support page about review extensions with the following:

Google to Remove Review Extensions from AdWords - Hyperbrand

Google didn’t mention whether an alternative or replacement extension would be offered in the future. Several advertisers have questioned the removal of this extension, which could impact third party review websites, as approved reviews originated from non-Google websites.

Need help with your PPC advertising and extensions?
Speak to our specialist team today!


* Indicates required field

Increase your leads with Optimised PPC

Optimised PPC

Our PPC experts help you be seen by customers at the very moment that they’re searching on Google for the things you offer and ensure you maximise the largest possible advertising-attributed revenue source. 

Discover Optimised PPC
Hyperbrand Brochure

Generate More Leads.

You're In
Safe Hands.

Google Partner Bing

We offer fully managed Digital Marketing services that are wholly aligned 
to your business objectives delivered by seasoned and accredited professionals.

About Us

Working with us is easy 
+ The Results are amazing.

We're a Bournemouth based digital agency
that specialise in working with B2B SMEs in the UK.

We’d love to work with you.

01202 612 939

* Indicates required field

By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click hereAccept Cookies