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Google Adwords To Update Extensions On Mobile

Google AdWords To Update Extensions On Mobile

13-09-2017Tags: PPC

Google announced that sitelink extensions will undergo a significant transformation in AdWords in the near future.

Mobile Only

The changes will only apply to PPC adverts displayed on a mobile device, and will change how sitelinks, callouts and structured snippets display.

AdWords will begin displaying sitelinks extensions in a side-scrolling carousel, rather than a vertical list. According to Google, searchers are twice as likely to interact with sitelinks when they appear in this new format.

Blend In With Ad Copy

As for callouts and structured snippets, these extensions will blend in with the ad copy instead of appearing on separate lines below the advert description.

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