Download Our Brochure

* Indicates required field

Bing Ads Automates Keyword Bids

Bing Ads Automates Keyword Bids

11-10-2017Tags: PPC

Bing Ads has announced a new automated bidding strategy with the aim of maximising clicks a PPC campaign can receive within any given advertising budget. The 'Maximise Clicks' strategy can automatically manage keyword bids to enchance campaign performance.

Following Google's simpler ad rotation announcement, the automation of campaign settings is an emerging trend in PPC advertising. According to Bing, the Maximise Clicks bidding strategy has been "designed to help advertisers maximise click volumes within the current budget".

Fully Automated Bidding

Whilst advertisers may be concerned about reduced campaign control, Bing argues that fully automated bidding has been the most requested since the 'Enhanced CPC' strategy was added in August 2016.

With Enhanced CPC, Bing Ads can automatically adjust keyword bids based on the determined likelihood that a click will convert. Utilising machine learning, 'Enhanced CPC' analyses various signals that indicate whether a conversion is more likely based on previous conversion data.

Use My Bid

The Maximise Clicks strategy is set at the campaign level. However, it remains possible to use maintain manual bidding at the ad group or keyword level. Furthermore, a maximum bid can be set to maintain excessive keyword bids.

Considering Bing Ads to supplement Google AdWords?
Speak to us about a free consultation today.


* Indicates required field

Increase your leads with Optimised PPC

Optimised PPC

Our PPC experts help you be seen by customers at the very moment that they’re searching on Google for the things you offer and ensure you maximise the largest possible advertising-attributed revenue source. 

Discover Optimised PPC
Hyperbrand Brochure

Generate More Leads.

You're In
Safe Hands.

Google Partner Bing

We offer fully managed Digital Marketing services that are wholly aligned 
to your business objectives delivered by seasoned and accredited professionals.

About Us

Working with us is easy 
+ The Results are amazing.

We're a Bournemouth based digital agency
that specialise in working with B2B SMEs in the UK.

We’d love to work with you.

01202 612 939

* Indicates required field

By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click hereAccept Cookies