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Most Expensive Ppc Keywords 2019

Most Expensive PPC Keywords 2019

20-06-2019Tags: PPC

Cost-per-click (CPC) bidding is part of Pay-Per-Click (PPC) management and your CPC is how much you pay for each click on your ads triggered by your chosen keywords.

Your campaign keywords must be relevant to your services and searched for by the audiences that you want to visit and engange with your website.

There are multiple factors that impact which ads are shown and their position in the search results.

One of these factors is maximum CPC. How much you’re willing to bid to increase the likelihood a prospect will visit your website ahead of a competitors.

Every time someone searches on Google, Google Ads runs an auction to determine which ads will show on the search results page, their rank on the page, and whether any ads will show at all. 

WordStream has released its annual report into the most expensive keywords in PPC advertising.


CPC is the actual amount you pay for every ad click. This differs from keyword to keyword and your maximum CPC bid is the highest amount that you're willing to pay for a click on your ad.

Whilst outbidding your competition for your PPC keywords doesn’t guarantee getting the number one position in the paid search results, it is a contributing factor, and the higher your ad, the more likely it is to be clicked.

The average click-through-rate (CTR) for an ad in position 1 is 7.49%. This drops to 4.99% for ads in position 2, so there is a significant advantage to having that number 1 position.

This is why companies will attempt to outbid their competition for their most valuable keywords.


Recently Wordsteam have discovered the following top 25 highest-CPC keywords in the United Kingdom. They were as follows:

Keyword Average CPC
Casino £58.57
Online Gambling  £25.45
Finance £13.76 
Real Estate £13.57 
Money Transfer  £12.38 
Insurance  £11.94 
Business Services  £11.68 
Internet & Telecom  £11.27 
Advertising  £10.45 
Vehicle Tracking  £10.26 
Elderly Health  £9.94 
Estate Agents  £9.68 
Video Production  £9.41 
Locksmith  £9.14 
Medical Health  £8.85 
Health & Fitness  £8.72 
Charity  £8.59 
Financial Trading  £8.35 
Education  £7.74 
Racking  £7.47 
Loans  £7.39 
Coffee Rentals  £7.31 
Mattress  £7.22 
Law & Government  £7.16 
Rehab  £6.77 

Such is the competition in the online gambling industry, as with previous results, “Casino” and “Online Gambling” were the keywords with the highest average CPC at £58.57 and £25.45 respectfully.


What should the CPC be for your business’ Google Ads keywords? Are your competitors outbidding you and causing your ads to drop in the paid search results? Are you getting fewer website visits and leads via PPC?

We can help.

Get in touch with us today to discuss your PPC campaign & let us help you discover the right keywords and manage your CPC bids to increase your lead generation opportunities.


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