Download Our Brochure

* Indicates required field

Google Updates Mobile Search Results

Google Updates Mobile Search Results

31-05-2019Tags: PPC

On May 22nd, Google announced a visual redesign for its Google Search mobile results.

The update changes how organic & PPC results are displayed to searchers.

Google explained, “Our goal with Search always has been to help people quickly and easily find the information that they’re looking for.”

google updates mobile search results

Organic results will now feature the name of each website & company favicon at the top of the results card. Google describe this visual design as enabling searchers to better understand search results, “a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.”

To assist companies & how their brand appears in organic search results, Google have provided guidelines about how to choose their preferred favicon. You can find the guidelines at Google's support page

Additionally, PPC results are now signposted with a black bolded ad label at the top of the card alongside the web address.

This replaces the previous green “Ad” box identifier. 

But does this make paid results clearer to searchers or do they blend into the organic search results more? Time will tell & click through rates should be monitored & compared to assess the impact of the redesign. 

If you would like to discuss the impact of the Google search results redesign on your organic listings or PPC ads, get in touch with us today.


* Indicates required field

Hyperbrand Brochure

Generate More Leads.

You're In
Safe Hands.

Google Partner Bing

We offer fully managed Digital Marketing services that are wholly aligned 
to your business objectives delivered by seasoned and accredited professionals.

About Us

Working with us is easy 
+ The Results are amazing.

We're a Bournemouth based digital agency
that specialise in working with B2B SMEs in the UK.

We’d love to work with you.

01202 612 939

* Indicates required field

By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click hereAccept Cookies