LinkedIn Updates Desktop Experience

20-01-2017Tags: Social

Today, the professional social network announced that the new layout is being rolled out to all users worldwide. But what does this mean for your individual profile and company page?

Back in September 2016, LinkedIn provided the first glimpse of an updated desktop experience, which claimed to "deliver a world class, elegant and sophisticated user experience".

Look Your Best Professionally

In the first major redesign since LinkedIn's inception, the refreshed interface wants you to "look your best professionally". The announcement video below provides an overview of the upcoming changes, from a new streamlined navigation to updated a real-time messaging feature that LinkedIn calls "smarter messaging".

The main focus of the new layout is to align the desktop experience with mobile. The new layout gives each element a defined space on the desktop screen, providing a more intuitive user experience. The main feed is now similar to other social media channels, with a 'Trending News' section in the top-right corner that is curated by human editors and algorithms.

Focusing On Content + Conversations

More emphasis has been put on conversations with new pop-up chat windows, which enables you to send messages without having to exit your current page. Previously you were required to visit the messaging section via the navigation bar to view and send messages.

Lighter + Brighter

Individual profiles have also been refreshed, profile images are now centred with summary details about the individual just below. The overall experience is much lighter and brighter, with extensive information hidden behind 'See More' buttons.

Clean Refresh

The layout of company pages has also been updated, with a much slimmer banner at the top of the page. 'Recent Updates' are showcased underneath the header next to the 'About Us' section. This provides users with a snapshot of what the company has been updating about recently.